Prepare for an epic crossover! LEGO and Netflix have just revealed a thrilling partnership, bringing the supernatural world of KPop Demon Hunters to life in LEGO form. But wait, there's a twist!
The collaboration, announced on February 4th, 2026, will introduce a unique LEGO set based on the hit Netflix movie, KPop Demon Hunters. The teaser video hints at a playful scene with Derpy, a character knocking over a plant, leaving fans eager for more. The first set will be available for pre-order this spring, with a summer release, and additional sets will follow in 2027.
This exciting news has LEGO and KPop fans buzzing with anticipation. Lena Dixen from the LEGO Group expressed their enthusiasm, stating that fans will be able to merge their passions and explore the KPop Demon Hunters universe through LEGO building. With the movie's global success, this collaboration is set to be a hit.
Netflix's Chief Marketing Officer, Marian Lee, emphasized the cultural impact of KPop Demon Hunters, which has captivated over 500 million viewers worldwide. The film's music has made waves, with HUNTR/X topping the charts and 'Golden' earning a Grammy nomination.
The LEGO sets will cater to fans aged 9 and above, offering both play and display options. The initial set will feature a supernatural creature from the movie, while the 2027 releases will expand the LEGO KPop Demon Hunters universe, providing new creative adventures.
KPop Demon Hunters tells the story of HUNTR/X, K-pop superstars who secretly fight demons as demon hunters. Their mission? To protect fans from supernatural dangers, including a rival boy band, Saja Boys, who are not what they seem.
And here's where it gets controversial: Will this partnership spark debates about the commercialization of KPop culture? Or is it a brilliant way to engage fans and celebrate Korean culture? Share your thoughts in the comments!
